Business plan Assignment Example | Topics and Well Written Essays - 3000 words

Business plan - Assignment Example Fresh fruit segment is a rapidly growing segment with better future prospects and is segment to venture now. Though many people are venturing into the segment, those who are going to survive rivalry onslaught and tighter regulations must produce high quality products; follow industry regulation to the latter; innovate saleable sales ideas; and develop appropriate ways of communicating products to the customers. The fresh fruit juice segment is on the growth rate and promises higher returns to investors. The fresh juice market is large. Most people are embracing consumption of fresh fruits due to health concerns. Fresh fruit juice appeals most to people who are above thirty years (53% of Halifax population). Such population is health conscious and has the money to buy the fresh fruit juice. Therefore, their buying behaviour is reliable and predictable. The company is strategically placed in a high traffic area. In addition, it is able to innovate better juice mixes in future to keep i ts customer base and attract new customers. BestJuice Limited uses the cut out middleman model. This model eliminates middlemen in its distribution chain. Therefore, the Company shall produce and sell the products at its premises. This will lower the price of fresh fruit juices by about 30%. The management team is made of Assem (CEO) and Susan (Director Operations). Both members are entrepreneurial and dedicated to continuous improvement of the company and aspire for excellent performance. The business is a limited private company owned by seven shareholders (Assem, Susan, Charles, Robert, Angela, Hannington and Adan). The managing board is made up of executive and non-executive board members. Assem and Susan are the executive directors while Charles, Robert, Angela, Hannington and Adan are non-executive members. The company is at formative stage and does not have the money to employ all kind of professionals in the business. Therefore, it shall form strategic