Swifts A Modest Proposal Essay Example

Swifts A Modest Proposal Essay Example Swifts A Modest Proposal Essay Swifts A Modest Proposal Essay Swifts A Modest Proposal Name: Course: Date: Swifts A Modest Proposal In this reading, there is a surprise ending in the writer’s proposal for how infants who cannot be provided for by their parents should be butchered and sold as meat for meals of the rich in his society. The writer calls for whoever can propose a fair, cheap and easy way to make children beggars useful members of the society to do so, and receive honor from the public. It is a surprise ending therefore that after acknowledging the need for a fair way of getting rid of this unfortunate situation, where women even kill their bastard children to reduce the number of mouths they have to feed, proposes that these infants be eaten as a meal. The act he proposes is just as evil as the killing of bastard children by some women in his society. The surprise ending became identifiable when the writer informed the reader of what his American acquaintance in London told him. He was informed that a young healthy infant at about the age of one year could provide a nourishing and wholesome meal regardless of the manner of cooking. The explanations the writer gives to support his proposal are correct in this context but are outright evil. The royals eating the infants would reduce the high number of paupers in their population. This as he rightfully puts it, would be a collateral advantage. His calculations that the mother would have eight shillings profit upon selling her infant after having spent two shillings to nourish the infant and receiving ten shillings from the squire, are correct to the extent of aiding the mother financially, but not morally. He also says that upon selling their children, the tenants would have money to pay their rent and rid themselves of the costs of maintaining these children also ridding them the agony of begging in the streets. Despite the writer’s observation that such a practice would make mothers look after their children with better care, it is however not morally admissible. Education as a social factor contributes to historical change by increasing the population’s awareness in deciding against an issue at hand or in deciding in favor of that issue. This happens in elections and referenda. An informed vote could vote either to retain a good leader or vote against a bad leader. Traditions as a cultural factor influence the historical direction a society takes. Societies that have liberal cultures will change more because of their easy reception to change faster than societies that have conservative traditions. Artistic contributions inspiring revolution result to historical change. Songs and other art forms inspiring revolution could lead to uprisings against the status quo leading to significant change in a society’s governance structure. It is important to correctly place a society’s cultural and artistic expressions in its historical context to identify whether that society is conservative or liberal in its approach to change. Societies observed to be conservative will be hesitant towards change in their structures and institutions therefore being less prone to historical change. Liberal societies are receptive to changes in their societal structures and are prone to historical changes. Religion largely contributes to a conservative culture and social relations in a society. Artistic expressions in a conservative society are also limited with clear boundaries on what artists can express and how they can express them. Higher intellectual capacity creates more liberal social relations and artistic expressions of members of a society. Legislations made through politics define the cultural and artistic environment of a society. Socio-economic forces determine the advancements made by a society artistically. Societies that are better placed economically have a better artistic environment that allows and funds artists to express themselves more freely than artists in societies lagging behind economically. The two world wars are two major historical events to have taken place after the renaissance influencing all cultures as these wars were fought worldwide. A major historical event after the renaissance in African culture was the colonization of Africa by European and American powers. World Cultures World cultures are the different ways of living by people in different parts of the world. Examples of world cultures include African culture, American culture, Asian culture, and contemporary urban culture. African culture is conservative with strong ties to African traditional institutions and norms. The American culture is both conservative and dynamic since it is formed by a collection of cultures from across the world. Asian culture also has both liberal and conservative tendencies, with strong cultural heritage in art, music, cuisine and literature. Urban culture is prevalent in towns, cities and other urban centers. The urban culture in different towns and cities differs in different countries in terms of fashion and different styles of urban music.

10 Facts About Frogs

10 Facts About Frogs Frogs are the most familiar group of amphibians. They have worldwide distribution with the exception of the polar regions, some oceanic islands, and the driest of deserts. 10 Facts About Frogs Frogs belong to the Order Anura, the largest of the three groups of amphibians. There are three groups of amphibians. Newts and salamanders (Order Caudata), Caecilians (Order Gymnopiona), and frogs and toads (Order Anura). Frogs and toads, also referred to as anurans, represent the largest of the three amphibian groups. Of the approximately 6,000 species of amphibians, about 4,380 belong to the Order Anura.There is no taxonomic distinction between frogs and toads. The terms frog and toad are informal and do not reflect any underlying taxonomic differences. In general, the term toad is used to apply to anuran species that have rough, warty skin. The term frog is used to refer to anuran species that have smooth, moist skin.Frogs have four digits on their front feet and five on their rear feet. The feet of frogs varies depending on their habitat. Frogs that inhabit wetter environments have webbed feet while tree frogs have discs on their toes that help them grasp to vertical surfaces. S ome species have claw-like structures on their back feet that they use for burrowing. Leaping or jumping is used as a means for evading predators, not for normal movement. Many frogs have large, muscular back limbs that enable them to launch themselves into the air. Such leaping is rarely used for normal locomotion but instead provides frogs with a way of escaping predators. Some species lack these long muscular back limbs and instead have legs better adapted to climbing, swimming, or even gliding.Frogs are carnivores. Frogs feed on feed on insects and other invertebrates. Some species also feed on small animals such as birds, mice, and snakes. Many frogs wait for their prey to come within range and then lunge after them. A few species are more active and follow in pursuit of their prey.The life cycle of a frog consists of three stages: egg, larva, and adult. As the frog grows it moves through these stages in a process known as metamorphosis. Frogs are not the only animals to undergo metamorphosis, most other amphibians also undergo remarkable changes throughout their life cycles, as do many species of invertebrates. Most species of frogs have a large visible ear drum on each side of their head called a tympanum. The tympanum is located behind the frogs eye and serves to transmit sound waves to the inner ear and thereby keep the inner ear protected from water and debris.Each species of frog has a unique call. Frogs make vocalizations, or calls, by forcing air through their larynx. Such vocalizations usually function as mating calls. Males often call together in a loud chorus.The largest living species of frog in the world is the Goliath frog. The Goliath frog (Conraua goliath) can grow to lengths of 13 inches (33 cm) and can weigh as much as 8 lb (3 kg).Many frogs are at risk of extinction. Many frog species are at risk of extinction due to habitat destruction and infectious diseases such as chytridiomycosis.

A core concept across nursing theories Research Paper

A core concept across nursing theories - Research Paper Example Core concepts are the ideals upon which any practice is based.For most professions, core concepts are distinct to each, with practices like biology, sociology and psychology having their own concepts specifically applicable to their practice. These concepts are broadly defined in their metaparadigm, and such metaparadigms comprise of several major concepts.Such metaparadigms are considered to be the boundaries or limits of any practice. This is not much different in the nursing practice. The core concepts or metaparadigm of nursing, according to Fawcett (1984, as cited by Daniels and Daniels, 2004) include: person, environment, health, and nursing. These concepts help define and shape the nursing practice. While theorists have come up with different models for the practice in each area of nursing care, there are common concepts or threads to all these areas of nursing practice. Regardless of the area of nursing involved, the nurse will still be concerned with the following concepts: person, the environment, health, and nursing. In recent times, the concept of care has been included as an essential concept of nursing because it is crucial to the delivery of efficient nursing care (Daniels and Daniels, 2004). With these above considerations, this paper shall now identify a core concept which cuts across nursing theories. It shall compare and analyze the concept definitions based on the selected contemporary theories while considering the practical applications of these core concepts. Discussion A core concept which is common to two contemporary theories is the concept of nursing. This concept applies to the theories laid out by Dorothea Orem and Virginia Henderson. In her theory, Orem acknowledged the four concepts which comprise the nursing metaparadigm. She further defined human beings as â€Å"an integrated whole composed of an internal physical, psychologic, and social nature with varying degrees of self care ability (Chinn and Kramer, 2004). She also emphas izes that human beings are also self-care agents with different interdependent parts, which, when functionally sound, leads to contentment, pleasure, and happiness. When considering the concept of nursing, Orem sets forth that it is an art by which the nurse can deliver specialized care to individuals with disabilities requiring special assistance in compliance with daily needs for self-care (McLaughlin-Renpenning, 2002). In effect, nursing considers actions which are specifically chosen and delivered by nurses to guide individuals under their care in the sustenance and management of conditions in themselves or their general environment (Orem, 1985). In other words, the nursing conceptualization under Orem’s theory is founded on self-care and management; such care and management which is supported by a holistic nursing of the person’s needs and disabilities. Nursing under Orem is also based on nursing agency and nursing systems theory. These are elements which make up the nursing practice under the metaparadigm concept of ‘nursing.’ According to Orem, nursing agency is the human power and action qualities related to nursing practice. Its exercise includes the establishment of the legitimacy of a relationship; initial operationalization of interpersonal systems; and diagnosis related to patient variables (Bridge, Cabell, and Herring, n.d). The nursing systems theory emphasizes that nursing systems are seen when the nurses adopt and deliver care which manages a patient’s individual and self-care capabilities – and such care then applies to therapeutic self-care requirements (Kozier, Erb, and Blais, 1997). Orem also emphasizes the fact that humans need constant inputs in order to remain alive; that human agency is practiced through care of self and others; that mature humans experience hardships through the restrictions in their self-care; and that

Critical Thinking Essay regarding an Article Example | Topics and Well Written Essays - 1000 words

Critical Thinking regarding an Article - Essay Example rs initiated a critical thinking on pedagogical medication to seniors taking their last capstone course in a school of business organization at a Midwestern university. Two classes of seniors was treated as the trial group, one was the control bunch. The instructional method was based upon Diane Halperns book, Critical thinking Across the Educational module (Halpern, 1997). One of the authors improved this pedagogical medication based upon the cognitive-behavioral instructional framework outline of Foshay, Silber, and Stelnicki. The medication utilized the California Critical Thinking Skill Test (CCTST) as the assessment mechanism (Facione, 1990). The researchers Reid and Anderson (2013) in their article ‘Critical Thinking in a College of Business Administration’ executed the medication inside the capstone classes being taught. They joined basic speculation aptitudes into the research accomplishments where the people were assessed as an ordinary piece of the course, to underscore the utilization of these abilities in true business situations. Learner basic considering scores expanded essentially in six of the seven parameters of the California Critical Thinking Skills Test. The outcomes of this examination have been distributed widely. The inquiry remains, nonetheless, as to if the learning, aptitudes, and techniques taught in the course were moved into the particular, scholastic, and expert lives of the graduates. The scientists advanced a 16-inquiry overview to furnish both quantitative and qualitative data concerning the pedagogical medicine. Two inquiries were utilized for screening purposes. Eleven inquiries were quantitative, based upon a 7-focus Likert scale. On this scale, 1 was the most exceedingly bad conceivable score, 7 the best conceivable score, and 4 was characterized as unbiased. The analysts sent duplicates of the review along with a stamped return envelope to the graduates whom they identified. In expansion, duplicates of the review were

Globalization on Chinese Society Essay Example for Free

Globalization on Chinese Society Essay Our research aims to discover peculiarities of ideology in China. It’s going to highlight integrating values, legitimating the government’s policies and continued authority. The study is a review of articles by David Lynch, Gordon White and Feng Chen. From the recent past years up to this point of time, China has been taking part in extensive economic globalization activities like facilitating free trade policy. China’s new economic openness has resulted to remarkable growth trends. It has been practicing its â€Å"go out policy† by participating in the international market competitions. Observers have also noted some major changes in the Chinese media in coping up with globalization. With China’s entry to the World Trade Organization, structural reforms have taken place and more and more researchers have focused their interest on the interaction between Chinese media particularly television and the world at large. Currently, China is still in a whirl and sways with various ideologies such as a waning communist ideology, an increasing conservatism, as well as liberalism. Various ideological trends such as globalism, nationalism, individualism and pragmatism are likewise alive and under further exploration especially by Chinese youths. The pursuit of the leftists who adhere to the theory of socialism, elect to preserve the fundamental purity of the socialist economy and state authority. Meanwhile, reformists have argued that China should rather enrich its market economy and the rights to property. Besides, reformists want to recognize private entrepreneurship to join the Party. There exists some few numbers of youths having true belief in communism. Most of them, however, want membership to the Party as a stepping ladder in gaining their individual objectives. In some of the researches, David Lynch (2000 (Lynch, 1999, p173) has focused his objects on what expectations the intellectual and political elites expect leading to same changes in China for the years ahead. The objects include linked issues on some domestic and political affairs, the power capability of China as a nation, how the party state would defend its national identity as well as its cultural heritage and integrity in the face of the raging and deepening effects of globalization. Besides, Lynch assesses on how China aligns its new development and technology in directing its society’s future. With the continued transformation of the media including print, TV, the Internet, the entry of some foreign TV programming and the likes now depends mostly on the supply and demand and the behavior of the controlling party. The improvements of local or domestic contents have rivalled foreign counterparts. Lynch also assessed the trends in censorship and found some possible means by which media could possibly find ways of overcoming or avoiding rules, laws, problems, or difficulty to government restrictions of imported as well as local media contents. Briefly, Lynch tries to arrive at a point when the communist government’s hold on China’s domestic affairs would become loose due to the use of new technology. â€Å"Dilemmas of Thought Work in Fin-de-Siecle China† reports that in May 1997 was established special organ of the Party Central Committee Central Guidance Committee on Spiritual Civilization Construction. This fact indicates the seriousness of intentions in pursuing the spiritual civilization line. â€Å"Thought work† refers to Chinese Communist Party’s attempts to transmit socialist ideology and to control ideas of the masses so that they will comply to the demands of the national development plan. In his article Lynch argued that the governments efforts to build a socialist spiritual civilization in China failed. He concluded that government’s attempts to limit access to global media and control political discourse turn out to be ineffective. Lynch reports the Chinese Ministry of Public Securitys estimate that as many as 620,000 Chinese had access to the internet in 1997, with a rise to 4 million expected by 2000 (Lynch, 1999, p. 193). The propaganda state is indeed crumbling. The author reports that Chinese children play cops and robbers who require the cops to inform the robbers of their rights before taking them into detention, as they have seen in American movies (Lynch, 1999). Other political writers like Feng Chen and Gordon White agree that China’s Chinese Communist Party is capable of adapting itself to the changing political climate. Moreover, China’s leaders could strengthen its position like having political legitimacy by re-inventing itself and continue some evolutionary tuning to reinforce the CCP’s legitimacy. Nevertheless, evolutionary refining is a hit and miss system that nobody can guaranty its success. Gordon White primarily focused on the politically engaged society in China. According to White politically-engaged society proved to be a durable theme in Chinese politics. Riding the Tiger concludes that societys political engagement with the state will shape future of the state. For example, There may be a form of Chinese Brezhnevism to see out the millennium as the current leadership tries to stay in power. If this is indeed the case, then the political contradictions and trends which I have identified will intensify and make it more likely that the transition, when it comes, will be sudden, radical and possibly violent. (White, 1993, p. 255) Even if the market becomes predominant through radical reform and even if it takes a capitalist form, which is very probable, there is a continuing need for a new form of developmental state to tackle†¦social and economic problems [such as market failure and its consequences for the poor]. In the short term, moreover, the role of the state is even more crucial because of the need to break through the hard policy constraint and manage the transition from a planned to a market economy. This is a process†¦which is fraught with instability and tensions arising from the opposition of vested interests, threats to economic security, inflation and growing inequality. A strong state is needed to provide the political order and direction necessary to underpin this transition and regulate an emergent market economy in a huge and increasingly complex country. (White, 1993, pp. 238-9) As Gordon White has observed in Riding the Tiger, an attempt to establish a political system that can serve as an alternative to both capitalist economics and liberal politics has not appeared to be possible in China: Marxist-Leninist socialism has been incapable of reforming itself and that market socialism rather than saving its bacon, cooks its goose (White, 1993, p. 12). White was writing at the start of the 1990s. Civil society-like forms emerged in China in the 1990s. That process the result collapse of the state structure, as it was in Soviet Union. But for the time being the Party-state still remains in command. As it was noted in Riding the Tiger, to the extent the economic reforms were the spearhead of an attempt to resuscitate the political fortunes of Chinese state socialism, they can be judged to be a dismal failure(White, 1993, p. 233). By the millennium China was certainly the most successful of the socialist states in adjusting to capitalism. Yet at the same time socialism remains in place in China and power is monopolized by the Communist Party. White denoted this combination as market Stalinism (White, 1993, p. 256). White suggests that the increasing prevalence of the elements of a civil society does not point toward an evolution into more liberal regime with market-oriented economy and multiparty political system. The author also noted that in Chinese society there are some groups that didn’t make benefits from the reforms. These would include state officials and state workers, women and the unemployed and floating populations: Fear of threats to status, power or income; disappointment because the reforms were delivering less than they had promised; disgruntlement arising from the red-eye disease; concerns that gains already achieved were in danger of erosion (through inflation and leadership mismanagement); contrarily, impatience at a deceleration of the reforms and anxiety at an acceleration. (White, 1993, p. 217) Some observers have concluded that the efforts of the Central Party in building some thought works on socialism in China has been not effective. Moreover, they gravitate to some extent. Formerly, China firmly opposed globalization as it disrupts some global institutions. Today, China is one of the firm advocates of liberalization and globalization, opening its trading system to the world. Slowly but surely, the Chinese system has now been updating itself on the rule of law, adapting many foreign laws to transform its civilization. China’s success through globalization, which happened in a short time, has indeed uplifted the standards of living of many workers. With such economic success arising from the impact of globalization, China has learned some stressful and painful lessons adjusting itself. Some of the effects include the decline of state employment from 110 million in 1995 to 66 million in March 2005, the lost of 25 million jobs in the manufacturing establishments, and the consolidation of some 125 car companies to just six firms. Its recent economic growth has revived and revved up the economy of Japan and kept safe its neighboring countries from recession, which otherwise could have led to a risky global downturn. With the prevailing trend of globalization, the process has deeply influenced the study habits, culture, and consumption styles of the youth (ACYF). They now believe that English is a basic skill and reference for one to acquire a degree. As more and more Chinese youths go out to study abroad, more and more of them have returned home, which benefits their culture. The youths now could avail some entertainments made in the USA, Europe, and elsewhere via television, films, videos, and the internet. Even internet games or serial TV programs from Japan or Korea have become the favorite of young students. Young people now in China are learning more the facts of life, society, and world affairs through the said media. When educators, scholars, officials, and artists speak of culture, this includes both the physical and non-physical aspects. The physical or material aspects include sites, landscapes, monuments, buildings, and like objects whereas non-physical aspects include music dance, language, poetry, and the like, which have been associated with China’s social practices. The non-physical culture is China’s living heritage is passed from one generation to the other. In reality, one should accept the fact that culture cannot be easily isolated from the influence or effects of globalization (UICIFD). To conclude the work we should note that ideology is still alive in China. The Chinese communist regime didn’t decline its ideological absolutism. The Communist Party alone that possesses the universal truth and represents the fundamental interest of the people (Guo, 1995, p. 84). In fact, Mao Zedong thought or Deng Xiaoping theory was adapted by the post-Mao party leadership in accordance with the changes of the Chinas specific conditions. But this modification does not suggest discarding the fundamental principles and norms, but renovation within the same basic framework of development of Marxism. But post-Mao regime has cautiously modified some of Maos doctrines through the official interpretation of the sacred text (Guo, 1995, p. 84-85). As Feng Chen asserted, agricultural decollectivization in China was not an equivalent of â€Å"privatization,† but only the transformation of the rural economy into â€Å"a new type of collective economy, characterized by combining public ownership of the land with totally individualized operations of production† (Feng Chen, 1998, p. 82). To the post- Mao leadership, such an arrangement is defined as the separation of land ownership rights and land use rights (Feng Chen, 1998, p. 88). Land in China remains under public ownership. Reference List White, G. (1993). Riding the Tiger: The Politics of Economic Reform in Post-Mao China. Stanford, CA: Stanford University Press; London: Macmillan. Lynch, D. (1999). Dilemmas of Thought Work in Fin-de-Siecle China. China Quarterly, 157. Guo, S. (1995). Totalitarianism: An Outdated Paradigm for Post-Mao China? Journal of Northeast Asian Studies, 14 (2). Chen, F. (1998). Rebuilding the Party’s Normative Authority: China’s Socialist Spiritual Civilization Campaign. Problems of Post-Communism, 45 (6).

Corporate Code of Conduct Policy Essay -- Business Ethics

Code of Conduct guidelines must be practical, compliable and of dynamic essence. The guidelines should encompass a reactive and proactive approach, thus should consider past experiences that touched our organization’s fiber, as to future challenges and potential risks that could be avoided or minimized if we plan ahead. Even though our Code of Conduct prefers to display a proactive envision, the truth is that we are unable to provide for every single situation that we’ll encounter while fulfilling our responsibilities. Very honestly, we believe that there is no Code of Conduct that could hold all the potential risks, issues and ethical dilemmas that may arise in an organization. Nevertheless, we also believe that is possible to keep our dynamic approach while polishing our guidelines with current market trends, social evolution and whereas encountering probable loopholes that could induce to certain reproachable situations, among other considerations. With this nuance, we are to discuss potential elements of federal scope that should be considered and included in our Code of Conduct. In other words, after contrasting the nature of our business, the Code of Conduct guidelines, with our Federal legislations and consequently, evaluating potential risks; we have identified several key-points that must be carefully measured. It is important to emphasize that for current discussion purposes; we will not cover the whole context of the law, but rather, will only offer a brief summary with sound key-points that are being use to amend our Code of Conduct guidelines. Our Code of Conduct amendments will include the following precepts: a) Refusal to deal, exclusive dealing and pricing discrimination b) Insider trading c) Mail f... ...ctionary of Law. Retrieved from http://www.credoreference.com/entry/collinslaw/federal_trade_commission_act Federal Trade Commission Act of 1914. (2003). In Wall Street Words. Retrieved from http://www.credoreference.com/entry/hmwsw/federal_trade_commission_act_of_1914 Federal Trade Commission (FTC). (2003). In Webster's New World Finance and Investment Dictionary. Retrieved from http://www.credoreference.com/entry/wileynwfid/federal_trade_commission_ftc Insider Trading. (2002). In World of Criminal Justice, Gale. Retrieved from http://www.credoreference.com/entry/worldcrims/insider_trading Consumer Fraud. (2002). In World of Criminal Justice, Gale. Retrieved from http://www.credoreference.com/entry/worldcrims/consumer_fraud Mail Fraud. (2002). In World of Criminal Justice, Gale. Retrieved from http://www.credoreference.com/entry/worldcrims/mail_fraud

Buss1 Key Terms

BUSS 2 Key Term Definitions  ©T Ockenden Finance: Budget – A budget is regarded as a goal or a â€Å"yardstick†; it’s something a business uses in order to work to, for example: a firm may have budgeted fixed costs of ? 5000, they aim to either meet this budget or fall below it to operate to the desired level. Variance – Variance applies to budgets, and it is the difference between the forecasted or budgeted figure, and the actual figure that comes out at the end of a certain review period.Cash flow forecast – A cash flow forecast is a document that records the expected inflows and outflows of a business. Overdraft – Short term borrowing from a bank, a business will only take out as much money as it needs in order to cover its daily cash shortfall, because overdrafts are high interest short term finance options and can be required to pay back within 24 hours. Factoring – Fully named debt factoring, is the process by which the debt fa ctor company buys a percentage of the debt owed to one company by another company or customer (often around 80%).This means although the company owed to will lose 20% of the money, it means that 80% can be with them immediately rather than having to chase for it. Sale and leaseback – This is where a company will sell an asset off in order to generate short term finance, but they will buy back the asset on a lease basis as in the will pay for it as and when they need it. Net profit margin – Simply a profit margin is the gap between the prices the unit is sold for and how much it costs to produce it. Net profit margin is worked out by doing net profit over sales turnover x100.Return on capital – Profit as a percentage of the capital invested in a project. Profitability – Profitability measures profit against another variable in the business, for example you’ve got net profit margin which is profit in relation to costs, or ROC, which is profit in rela tion to the capital invested. Marketing: Niche marketing – Niche marketing is where a business is tailoring a product or service to a very specific customer or market (think cooking dinner for the queen), requires much research in to their needs and wants and other factors in order to get it right.Mass marketing – Mass marketing is almost completely the opposite, it involves creating a product or service with mass appeal and promoting it to all types of consumers (bread and other commodities). Business to business marketing – This is a term to describe the transactions that take place between one company and another, in this sense the customer is seen as another business. Consumer marketing – When a company sells its products and services to the individual consumer, it is referred to in marketing-speak as B2C, or business-to-consumer.Marketing mix – This refers to the 4 main ingredients in the marketing cake, product, price, place and promotion. Al though is BUSS 2 they ask you specific stuff on each section. USP – One feature that makes a product or service different from all its rivals, for example the apple operating system on iphone. Product differentiation – The extent to which your product or brand is differentiated is the amount to which customers feel your product or brand is different from others in the same market.Product life cycle – This is sort of like the â€Å"this is your life† book for a product, it comprises of stages; Introduction, growth, maturity, saturation and decline. Represented as a graph in most cases. Product portfolio – Product portfolio analysis looks at the existing position of a company’s products. The best way is Boston matrix here; a firm can place their product in any of the four boxes and from there, decide if a new product needs to be launched or increased promotion is needed or even an introduction to a new market.Boston matrix – The Boston matrix shows the market share of each of the firm’s products and the rate of growth of the markets each product is in; helps in the decision making process of new products or more promotion/new market e. t. c. Promotional mix – The combination of promotional methods used by a business when marketing its products. PR – This is an attempt to affect a consumer’s opinion of a product without actually spending on media advertising, it can involve getting journalists to mention the product in regular publications such as newspapers and T. V magazines.Branding – Branding is the overall image that is tagged to everything a company does, it’s the thought consumers have when they see the company logo, for example, when people see the M&S sign, they automatically think high quality. Merchandising – This requires employees to visit shops where the company’s product is sold to ensure that the brand’s display looks eye-catching and ti dy. An example is the dump bin displays you sometimes see at the end of shopping aisles when a new product is launched. Sales promotions – These range from little competitions you see on the actual product packaging to offers run by the shop itself such as BOGOF’s.Direct selling – This is where potential customers are approached directly. This used to be door to door sales type people, but increasingly more know it involves the use of tele sales. Advertising – Advertising is a form of promotion; there are various methods firms use, such as: T. V adverts, radio ads, billboards around town, leaflets given out in the street e. t. c. It’s the way firms get the knowledge that their product is around out there. Pricing strategies – A pricing strategy is a company’s plan for setting its prices for products over the medium to long term. Short term offers are known as tactics.Tactics can however make strategies or help them. Price skimming â⠂¬â€œ Skimming involves pricing a new product quite highly, it is used when the product is innovative (Apple), as the product is new there is no competition. Price penetration – This involves pricing a new product at a fairly low price in order to achieve high sales volume. It’s used when launching a product into a market where there are similar products; the price is set lower to gain market share. Price leader – This is where the price is set above the market level. This is possible when the company has strong branding or there is little threat from competitors.Price taker – This is when the price is set at the market level or at a discount to the market. This usually happens in highly saturated and competitive markets or in a market where one company dominates. Pricing tactics – Whichever strategy has been chosen, there are tactics that also need to be considered. They can be part of normal pricing or used as an element in the firm’s prom otional tactics. Loss leaders – Prices are set purposefully low – so low that the firm may make a loss on the product; the idea is that purchasing these products will encourage the customer to buy complimentary products to generate profit.Usually common in supermarket environments. Psychological pricing – Prices are set at a level that seems as if it I lower to the customer i. e. 9. 99 as opposed to 10. 50. Price elasticity – A measurement of the extent to which a product’s demand changes when its price is changed. Distribution channel – Distribution channels are the ways in which products get to consumers in the right place for them to purchase them. Oligopoly – A market in which a few large companies have dominant share, for example: the UK chocolate market a 70% share split between Cadbury, Nestle and Mars.Competitive markets – Could be described as a market where there is intense rivalry between producers of a similar good or service. Competitiveness – Measures a firm’s ability to compete (compares its consumer offer to the offers made by rivals). People: Organisational structure – Organisational structure is the formal and ordered way the management of a business is organised. When displayed in the familiar diagram format, it shows the departments or functions within the business and who is answerable to whom.Levels of hierarchy – These show the number of different supervisory and management levels between the bottom of the diagram and the top of the hierarchy. Span of control – This term describes the number of people directly under the supervision of a manager. Chain of command – This is to do with communication, and shows the reporting system from the top of the hierarchy to the bottom (the route info takes through the business). Delegation – Handing power down the hierarchy to junior managers or workers. Labour productivity – Purely and simp ly, the output per person (Output over no. Of staff).One of the ways to measure workforce effectiveness. Labour turnover – The rate at which people leave their jobs and need to be replaced. The other way to measure workforce effectiveness. Recruitment – Recruitment is the process of filling job vacancies when they arise within a firm. Selection – the process of choosing from a field of applicants from a job Selection techniques – The processes used by a company to choose the most appropriate person for a job, examples are interviews and trial runs. Internal recruitment – Where a job vacancy is filled by using someone who already works within the company.Sometimes seen as promotion. External recruitment – Where a job vacancy is filled by using someone who comes from outside the company. Assessment centre – These allow for more detailed analysis of person’s suitability for a role by subjecting them to realistic simulations, often over a number of days. Types of selection test – A number of selection techniques exist, including: Interviews, testing and profiling (aptitude tests) and assessment centres. Person specification – A document that details the qualifications, skills and other personal qualities required in order to carry out the advertised job.It describes the ideal person Job description – Not the same as a person spec, a document that outlines the duties and responsibilities associated with an advertised vacancy. It describes the job On the job training – Where employees acquire or develop the skills they need without leaving their usual work place (shadowing of higher level employees). Off the job training – Where employees leave their usual workplace in order to receive instruction on how to perform their job role well (College or university) Job enrichment – Herzberg: â€Å"giving people the opportunity to use their ability†.Job enlargement †“ General term for anything that increases the scope of a job. (Job rotation, job loading and job enrichment). Empowerment – A management practice of sharing information, rewards, and power with employees so that they can take initiative and make decisions to solve problems and improve service and performance. Team-working – Individuals work in groups rather than being given highly specialised, individual jobs. Operations Management: Operational targets – Operational targets or objectives are the specific, detailed production targets set by a company to ensure that its overall company goals are achieved.Unit costs – The cost of one unit of output is a raw measure of the efficiency of a firm’s operations (total cost over total output = unit cost). Quality – Quality or specifically quality management, means providing what the customer wants at the right time, with the right level of quality and consistency and therefore yielding high custome r satisfaction. Capacity utilisation – Actual output as a proportion of maximum capacity (out of 100%). Non-standard orders – Sometimes a company will be approached by customers with special orders at a different price to their regular selling price.A customer with special requirements may require changes to the product or a modified design, but they may be willing to pay a much higher price. Overtime – Paying staff extra to work longer hours than their contracts state. Temporary staff – Employees on fixed-term contacts of employment, either for a determined amount of time or until a specific task has been completed. Part-time staff – Staff who are contacted to work for anything less than what is considered the basic full-time hours of the business.Rationalisation – Reorganising in order to increase efficiency. This often implies cutting capacity to increase the percentage utilisation. Sub-contracting – Where another business is used to perform or supply certain aspects of a firm’s operations (outsourcing). Quality control – Quality control is the traditional way to manage quality, and is based on inspection after a certain batch number of units. Quality assurance – Quality is a system that assures customers that detailed systems are in place to govern quality at every stage of production.TQM (total quality management) – This was introduced by an American business man W. Edwards Deming in early 1980s. TQM is not a management tool, it is a philosophy. It is a way of looking at quality issues at every aspect of the business (think kaizen stuff). Quality standards – Companies can apply for quality standards certification to show the rest of their market and others that they are serious about the quality of what they do. ISO 9000 certification covers customer service in firms where the skill is relevant.Customer service – Describes the range of actions taken by a business wh en interacting with customers. Effective CS will meet or exceed the expectation that customers have of the business. Suppliers – A person or business that serves as a source for goods and services. For example, Sysco Corporation is a major supplier to the food service industry. Robotics – Robotics are the automated systems used on many of today’s modern mass production lines (car manufacturers). They are programmed to do the same thing over and over, so repetitive tasks can be completed with 100% efficiency.Automation – Typically refers to automated stock control systems, they are based on laser scanning or bar-coded info. This ensures the computer knows the exact quantity of each product that has come into the stockroom. Equally when something is sold the number is subtracted from the original stock room total. Communication technology – This covers aspects all over the business, we’ve got communication with customers; two main ways compani es can electronically communicate with customers: 1 is a website and 2 is a database management system that holds information on all of a firm’s customers.Also you’ve got communication with suppliers, with things such as electronic data interchange, this links up data sources between branches of a business this can be useful to find out instantly how much stock is in a store on the other side of the country. Design technology – Computer Aided Design (CAD) has been around for over 20 years but is now much more affordable and very useful. CAD can show 3D versions of a drawing to see what it would look like if it was a 3D model. Productivity – Output per person (a measure of efficiency).

The Necessity Of Computer Security

When the first electronic computers emerged from university and military laboratories in the late 1940s and early 1950s, visionaries proclaimed them the harbingers of a second industrial revolution that would transform business, government and industry. But few laymen, even if they were aware of the machines, could see the connection. Experts too, were sceptical. Not only were computers huge, expensive, one-of-a-kind devices designed for performing abstruse scientific and military calculations, such as cracking codes and calculations missile trajectories, they were also extremely difficult to handle. Now, it is clear that computers are not only here to stay, but they have a profound effect on society as well. As John McCarthy, Professor of Computer Science at Stanford University, speculated in 1966: â€Å"The computer gives signs of becoming the contemporary counterpart of the steam engine that brought on the industrial revolution – one that is still gathering momentum and whose true nature had yet to be seen. † Today’s applications of computers are vast. They are used to run ordinary household appliances such as televisions and microwaves, to being tools in the workplaces through word processing, spreadsheets, and graphics software, to unning monumental tasks such as being the heart and soul of the nations tax processing department, and managing the project timetables of the Space Shuttle. It is obvious that the computer is now and always will be inexorably linked to our lives, and we have no choice but to accept this technology and learn how to harness its total potential. With any progressing technology, an unauthorized application can almost be found for it. A computer could and has been used for theft and fraud – for example, as a database and manager of illegal activities such as drug trafficking and pornography. However, we must not just consider the harmful applications of the computer, but also take into account the good that they have caused. When society embraced the computer technology, we have to treat this as an extension of what we already have at hand. This means that some problems that we had before the computer era may also arise now, in the form where computers are an accessory to a crime. One of the problems that society has faced ever since the dawn of civilization is privacy. The issue of privacy on the Internet has risen many arguments for and against having it. The issue of privacy has gotten to the oint where the government of the United States has placed a bill promoting a single chip to encrypt all private material on the Internet. Why is privacy so important? Hiding confidential material from intruders does not necessarily mean that what we keep secret it illegal. Since ancient times, people have trusted couriers to carry their messages. We seal out messages in a envelope when sending mail through the postal service. Using computer and encrypting programs to transfer electronic messages securely is not different from sending a letter the old-fashioned way. This paper will examine he modern methods of encrypting messages and analyse why Phil Zimmerman created an extremely powerful civilian encipherment program, called the PGP, for â€Å"Pretty Good Privacy. In particular, by focusing on cryptography, which was originally intended for military use, this paper will examine just how easy it is to conclude why giving civilians a military-grade encrypting program such as the PGP may be dangerous to national security. Therefore, with any type of new technology, this paper will argue that the application of cryptography for civilian purposes is not just a right, but is also a necessity. Increasingly in today’s era of computer technology, not only banks but also businesses and government agencies are turning to encryption. Computer security experts consider it best and most practical way to protect computer data from unauthorized disclosure when transmitted and even when stored on a disk, tape, of the magnetic strip of a credit card. Two encryption systems have led the way in the modern era. One is the single-key system, in which data is both encrypted and decrypted with the same key, a sequence of eight numbers, each between 0 and 127. The other is a 2-key ystem; in this approach to cryptography, a pair of mathematically complementary keys, each containing as many as 200 digits, are used for encryptions and decryption. In contrast with ciphers of earlier generations, where security depended in part on concealing the algorithm, confidentiality of a computer encrypted message hinges solely on the secrecy of the keys. Each system is thought to encrypt a message so inscrutably that the step-by-step mathematical algorithms can be made public without compromising security. The single key system, named the Data Encryption Standard – DES for short — as designed in 1977 as the official method for protecting unclassified computer data in agencies of the American Federal government. Its evolution began in 1973 when the US National Bureau of Standards, responding to public concern about the confidentiality of computerized information outside military and diplomatic channels, invited the submission of data-encryption techniques as the first step towards an encryption scheme intended for public use. The method selected by the bureau as the DES was developed by IBM researchers. During encryption, the DES algorithm divides a message into blocks f eight characters, then enciphers them one after another. Under control of the key, the letters and numbers of each block are scrambled no fewer than 16 times, resulting in eight characters of ciphertext. As good as the DES is, obsolescence will almost certainly overtake it. The life span of encryption systems tends to be short; the older and more widely used a cipher is, the higher the potential payoff if it is cracked, and the greater the likelihood that someone has succeeded. An entirely different approach to encryption, called the 2-key or public- key system, simplifies the problem of key distribution and management. The approach to cryptography eliminates the need for subscribers to share keys that must be kept confidential. In a public-key system, each subscriber has a pair of keys. One of them is the so-called public key, which is freely available to anyone who wishes to communicate with its owner. The other is a secret key, known only to its owner. Though either key can be used to encipher or to decipher data encrypted with its mate, in most instances, the public key is employed for encoding, and the private key for decoding. Thus, anyone can send a secret message to anyone else by using the addressee’s public key to encrypt ts contents. But only the recipient of the message can make sense of it, since only that person has the private key. A public key cryptosystem is called the PGP, for Pretty Good Privacy. Designed by Phil Zimmerman, this program is freely distributed for the purpose of giving the public the knowledge that whatever communications they pass, they can be sure that it is practically unbreakable. PGP generates a public and private key for the user using the RSA technique. The data is then encrypted and decrypted with the IDEA algorithm – which is similar to the DES, but the work factor to decode the encrypted message by brute orce is much higher than what the DES could provide. The reason why the RSA is used only when generating the keys is that the RSA takes a very long time to encrypt an entire document, where using the RSA on the keys takes a mere fraction of the time. At this time, Zimmerman is bing charged by the US government for his effort in developing the PGP. The government considers encryption as a weapon, and they have established regulations controlling or prohibiting the export of munitions. Since the PGP is a powerful encryption program, it is considered and can be used as a powerful weapon and may be a threat to national security. On the Internet, it is clear that many people all over the world are against the US government’s effort on limiting the PGP’s encryption capabilities, and their reason is that the ban infringes on the people’s right to privacy. The PGP must not be treated only as a weapon, for it contains analogies that are not used in wartime. One of them is authentication. The two-key cryptosystem is designed with authentication in mind: Using someone’s public key to encrypt enables only the owner of the private key to decrypt the same message. In the real world, we use our own signature to prove out identity in signing heques or contracts. There exists retina scanners that check the blood vessels in out eyes, as well as fingerprint analysis devices. These use our physical characteristics to prove our identity. A digital signature generated by a public key cryptosystem is much harder to counterfeit because of the mathematics of factoring – which is an advantage over conventional methods of tests for out identity. Another analogy the PGP has with the real world is the need for security. Banks and corporations employ a trusted courier – in the form of an armoured truck or a guard – to transfer sensitive documents or valuables. However, this is expensive for civilian purposes, and the PGP provides the same or better security when securing civilian information. While many argue that limiting the PGP’s abilities are against the people’s right to privacy, the PGP must also be seen as a necessity as we enter the Information Age. There is currently little or no practical and inexpensive way to secure digital information for civilians, and the PGP is an answer to this problem. Computer privacy must not be treated differently than any other method to make private any documents. Rather, we must consider the computer as a tool and se it as an extension of society’s evolution. Clearly the techniques we employ for computer privacy such as encryption, secure transfers and authentication closely mirrors past efforts at privacy and non-criminal efforts. The government is putting more pressure against the distribution of PGP outside of the United States. One of their main reasons was that since it is freely distributed and thus can be modified in such a way that even the vast computational resources of the US government cannot break the PGP’s secured message. The government could now reason that the PGP can provide criminal rganizations a means of secure communications and storage of their activities, and thus make the law enforcement’s job much harder in tracking criminals down and proving them guilty. Also, we must never forget one of out basic human rights – one that many laid their lives for, is freedom. We have the freedom to do anything we wish that is within the law. The government is now attempting to pass a bill promoting a single algorithm to encrypt and decrypt all data that belongs to its citizens. A multitude of people around the world are opposed to this concept, arguing that it is against their freedom and their privacy.

The Gap Between Rich And Poor In The World Today. Essays

The Gap Between Rich And Poor In The World Today. Essays The gap between rich and poor in the world today. In the world of 1995, there are still huge differeces between rich and poor, developed and less developed countries. But why? Who is to blame? What can we do about it? Many things have been tried out to solve these problems, but does it work? It seems bizarre, that we, modern, intelligent people, have not yet succeded to get rid of the differences between DCs (developed countries) and LDCs (less developed countries). We try, don't we? Every year, we grant 2% of our Gross National Product, GNP, to foreign aid to help the LDCs to get a better standard of living (better agriculture, more and better schools and hospitals, access to health personell, medicines, etc.). On the other hand, is our "standard of living" the best for LDCs, and the one we should impose on them? For instance, what is the point of giving complex macinery like tractors and harvesters, which need expensive fuel and maintenance, to people who have harvested their crops by manpower for hundreds of years? We know for a fact that the money we grant is not being used adequately. A lot of the money is taken by the governments of the less developed countries, and a great amount of the sum are not being used to the purposes they are meant for. Bribery and corruption are huge problems in developing countries. It makes more sense to dig wells for people who walk for miles every day to get their daily water supply, than to support officials with BMWs and grand houses. The World Bank was established, and a large amound of capital was poured in, despite of the fact that the Third World lacked the level of infrastructure, the economic and social background, and the skilled personnel of Europe. The failure of this model of economic development to produce economic well-being and growth for most Third World countries is due to a number of factors. These factors include the concentration of economic resources in the hands of the rich and of unrepresentative governments, the exclusion of the large majority of affected populations from economic decisionmaking, and the integration of Southern economies in an international market where they cannot compete equitably. The industrialized countries are still holding the less developed countries down. It's the DCs who decide coffee-, tea- and sugar-prices, and consequently excercise an indirect control of the countries' economy. We also protect ourselves with high import-taxes and low import-quotas. Increasing protectionism in Northern markets shut off some Third World exports, while at the same time, the increased export of some natural resources, lumber from forests, for example, created the conditions for rapid environmental destruction. At the same time, a major debt crisis developed, particularly among those countries in the South that were producing primarily for Northern markets. As the 1990s began, popular movements that included farmers, workers, women, environmentalists and community groups in the South were challenging the adjustment policies and large-scale projects that were ruining the poor and the environment. The goal for these groups is sustainable development: building and protecting a base for long-term development by protecting the natural-resources base, sustaining local culture and traditions, and achieving economic growth by building on the capacities of local populations. In Africa, there are established, with help from, among other countries, Norway, mobile doctors, who visit villages and remote places on regular basis. There are also built a lot of schools with foreign help, there is no doubt that the educational system in most of the LDCs has been improved a great deal over the past few years. These are examples of "basic human needs" programs which are run with some success because the host-country governments impose their own solutions on local problems. This way of cooperating with the host-countries has proved to be the best way of "helping" the developing countries to develop in their own pace and their "Third World"-way. I guess this is what have kept the Third World countries undeveloped for such a long time: That we have imposed on them OUR development with its flaws, disrespect for nature and other cultures, and the greediness which threatens to ruin the balance of our enviroment.

Joseph Priestley and the Discovery of Oxygen

Joseph Priestley and the Discovery of Oxygen As a clergyman, Joseph Priestley was considered an unorthodox philosopher, he supported the French Revolution and his unpopular views caused his home and chapel in Leeds, England, being burned in 1791. Priestley moved to Pennsylvania in 1794. Joseph Priestley was a friend of Benjamin Franklin, who like Franklin was experimenting with electricity before turning his full attention to chemistry in the 1770s. Joseph Priestley - Co-Discovery of Oxygen Priestley was the first chemist to prove that oxygen was essential to combustion and along with Swede Carl Scheele is credited with the discovery of oxygen by isolating oxygen in its gaseous state. Priestley named the gas dephlogisticated air, later renamed oxygen by Antoine Lavoisier. Joseph Priestley also discovered hydrochloric acid, nitrous oxide (laughing gas), carbon monoxide, and sulfur dioxide. Soda Water In 1767, the first drinkable man-made glass of carbonated water (soda water) was invented by Joseph Priestley. Joseph Priestley published a paper called Directions for Impregnating Water with Fixed Air (1772), which explained how to make soda water. However, Priestley did not exploit the business potential of any soda water products. The Eraser April 15, 1770, Joseph Priestley recorded his discovery of Indian gums ability to rub out or erase lead pencil marks. He wrote, I have seen a substance excellently adapted to the purpose of wiping from paper the mark of black lead pencil. These were the first erasers which Priestley called a rubber.

Teleology Research Paper Example | Topics and Well Written Essays - 250 words

Teleology - Research Paper Example The results, rational and impacts that such ethical issues pose to the sports industry explain the leading occurrences. Drug use and steroids instill unfairness in sports, as the users tend to possess boosted and comparable advantage of the non-users. The act negatively influences behavior and characters of the participants as many will resort to the unethical conducts to emerge victorious with the aided advantages. Human beings conduct themselves in a manner that the aftermaths rational dictate. The assertion relies on reference to the ends or goal attainment, this is teleology and the dependence of human conduct on it implies ethics. Ethics refers to the moral principles that administer an individual’s or group’s behavior. Teleology has helped the humans to understand the behavior as of either pursuing their ends or goals to fulfill a purpose that the mind determines or dictates. According to Aristotle, a comprehensive explanation of any phenomenon must consider its formal, efficient and final cause. The mind has to be present for a thing to act for an end (Woodfield,